So, what exactly is Search Engine Optimisation? Is it all gobbledy gook to you? Do those words strike fear into your hearts? Well, worry not as Piranha’s expertise in all things online marketing related will hold your hand through this rocky road we call the internet.
Anyway, enough of that - here comes the science: Search engine optimization (SEO) is the process
of improving the volume and quality of traffic to a web site from search engines via "natural" search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. As an Internet marketing strategy, SEO considers how search engines work and what people search for, and let’s face it - millions of people search the internet everyday - why not make sure your business is at the top of their minds?
With Piranha’s inhouse team of creative online marketing experts, we can grow your business to new heights with in-depth online research, considered and effective SEO campaigns combined with truthful advice about PPC (Pay Per Click) and also help with reaching your many clients through our database savvy e-mail marketing services. Piranha can cover the big picture, whilst not forgetting the finer details about your business.
Call us today and we can offer advice about your upcoming online campaigns - Piranha are here to help you grow.
Wednesday, 25 March 2009
Sunday, 22 March 2009
Piranha Marketing swims to the top!
Evolving from the West Midlands just over twelve months ago, Piranha Marketing Solutions (www.piranha-marketing.com and its sister design site www.piranha-bites.co.uk) have successfully acquired a wealth of clients ranging from blue chip to small local businesses. Ranging from dating to telecoms, retail to print - Piranha have handled a number of diverse projects and clients.
Our new client wins have developed our name and brand further still. Take Dateline PLC for example, the oldest and most dynamic dating business, formed in the UK in 1966. Piranha has helped with their corporate and web image and is constantly developing their brand with advertising and corporate work. Conrad Morris, Group CEO said: "I have been delighted with the work Piranha have undertaken for Dateline. They have demonstrated a rare combination of creative flair with an understanding of marketing effectiveness. They have also impressed with their flexible, responsive approach."
Trentham Garden Conservatories was a new blue chip client who approached Piranha with the challenge of a complete rebrand and to move their current business model to the next level. Owner John Melling realised that his market had become too competitive and wanted to separate himself from the competition and establish a unique and memorable brand. Matt Skidmore, Creative Director of Piranha completed the requisite research to see what stance the company could take, and then set about creating the brand Charles Christianson (www.charleschristianson.co.uk). John Melling stated that: ''Piranha have worked tirelessly over the last few months to create our new look - a difficult and sensitive job emerged as a triumph for the skills and talent of their creative director Matt. Now, only a few months after their intial brief and in a most challenging market, we are seeing immediate success in the generation of firm interest from this market, the brand is firmly in place and has received a great reaction from both within our trade and our targeted market.''
Paul Downing, director at Rock Solid Ideas also said of Piranha: ''Our company recently decided to rebrand our corporate logo and setup an additional website providing information about one of our services. The designs provided by Piranha hit the nail on the head, the brief was understood and the designs outstanding. I would have no hesitation in recommending Piranha and we are actually using there design services for one of our client’s websites. Piranha is a bite above the rest!'' Piranha is working with Paul and his team on a number of website and branding projects, and their obvious business synergy has proved a fantastic combination of creativity and technical expertise.
Piranha was born out of a real passion to help brands and companies, developing greater looking businesses, and to drive more income with a better “buy in” mind set and thinking strategy from staff and directors. It is amazing that Piranha are busier in the credit crunch because we still see so many opportunities to sell and develop businesses around the country. Piranha has had an increase in business with over 50% in new sales in the last 6 months and this has come from recommendations from current Piranha clients.
Matt’s business partner in Piranha is Eddy Ankrett, who has over 40 years 'street fighting' experience running companies with the desire to change their ethos and aesthetics, making sure that everybody in each company he works with buy in to the passion and dreams of the owners and directors. Eddy tells it like it is, and always comes up with more ways to sell and make more money for your business . . . whilst never forgetting to have fun when doing so!
Piranha would be pleased to come and meet you and offer a complimentary assessment to any company that feels now is the right time to look at everything from their brand image, their competitors, and how they are selling their service or products. It's a great and easy way to see how you can change your corporate or retail look with a local company who understand what needs to be done to stand out from the crowd in this heavily competitive business arena.
Our new client wins have developed our name and brand further still. Take Dateline PLC for example, the oldest and most dynamic dating business, formed in the UK in 1966. Piranha has helped with their corporate and web image and is constantly developing their brand with advertising and corporate work. Conrad Morris, Group CEO said: "I have been delighted with the work Piranha have undertaken for Dateline. They have demonstrated a rare combination of creative flair with an understanding of marketing effectiveness. They have also impressed with their flexible, responsive approach."
Trentham Garden Conservatories was a new blue chip client who approached Piranha with the challenge of a complete rebrand and to move their current business model to the next level. Owner John Melling realised that his market had become too competitive and wanted to separate himself from the competition and establish a unique and memorable brand. Matt Skidmore, Creative Director of Piranha completed the requisite research to see what stance the company could take, and then set about creating the brand Charles Christianson (www.charleschristianson.co.uk). John Melling stated that: ''Piranha have worked tirelessly over the last few months to create our new look - a difficult and sensitive job emerged as a triumph for the skills and talent of their creative director Matt. Now, only a few months after their intial brief and in a most challenging market, we are seeing immediate success in the generation of firm interest from this market, the brand is firmly in place and has received a great reaction from both within our trade and our targeted market.''
Paul Downing, director at Rock Solid Ideas also said of Piranha: ''Our company recently decided to rebrand our corporate logo and setup an additional website providing information about one of our services. The designs provided by Piranha hit the nail on the head, the brief was understood and the designs outstanding. I would have no hesitation in recommending Piranha and we are actually using there design services for one of our client’s websites. Piranha is a bite above the rest!'' Piranha is working with Paul and his team on a number of website and branding projects, and their obvious business synergy has proved a fantastic combination of creativity and technical expertise.
Piranha was born out of a real passion to help brands and companies, developing greater looking businesses, and to drive more income with a better “buy in” mind set and thinking strategy from staff and directors. It is amazing that Piranha are busier in the credit crunch because we still see so many opportunities to sell and develop businesses around the country. Piranha has had an increase in business with over 50% in new sales in the last 6 months and this has come from recommendations from current Piranha clients.
Matt’s business partner in Piranha is Eddy Ankrett, who has over 40 years 'street fighting' experience running companies with the desire to change their ethos and aesthetics, making sure that everybody in each company he works with buy in to the passion and dreams of the owners and directors. Eddy tells it like it is, and always comes up with more ways to sell and make more money for your business . . . whilst never forgetting to have fun when doing so!
Piranha would be pleased to come and meet you and offer a complimentary assessment to any company that feels now is the right time to look at everything from their brand image, their competitors, and how they are selling their service or products. It's a great and easy way to see how you can change your corporate or retail look with a local company who understand what needs to be done to stand out from the crowd in this heavily competitive business arena.
Marketing that generates business and revenue for you
Piranha Marketing - www.piranha-marketing.com has years of experience in all forms of marketing and creative solutions for all kinds of businesses.
Working closely with our clients, we don’t just offer the usual marketing spiel - our advice is backed up by stunning design, ahead of the game public relations and a thorough knowledge
of what makes businesses work in a competitive and diverse market.
Eddy Ankrett, a hardened marketing expert with over 30 years experience in helping businesses across the UK realise their potential and invest in their own passion for their companies has been with Piranha from the beginning and has helped many clients develop their revenue through the right decisions and generating the right leads from within their own sector.
Piranha and Eddy can help your business become what you want it to be by offering you the very best service in the industry. From Brand management, website development and online marketing advice through Sales Team development and training for staff members to business evaluation through cost analysis and effective revenue projection - Piranha can handle your marketing requirements across the board and ensure your business looks as good on the inside as it does on the inside.
Talk to the team at Piranha Marketing today for all your marketing requirements. Our expertise and knowledge across all levels of marketing will enable us to perform the right level of analysis for your business. Give us a call today on: 07812 007 431 and see how we can help you.
Working closely with our clients, we don’t just offer the usual marketing spiel - our advice is backed up by stunning design, ahead of the game public relations and a thorough knowledge
of what makes businesses work in a competitive and diverse market.
Eddy Ankrett, a hardened marketing expert with over 30 years experience in helping businesses across the UK realise their potential and invest in their own passion for their companies has been with Piranha from the beginning and has helped many clients develop their revenue through the right decisions and generating the right leads from within their own sector.
Piranha and Eddy can help your business become what you want it to be by offering you the very best service in the industry. From Brand management, website development and online marketing advice through Sales Team development and training for staff members to business evaluation through cost analysis and effective revenue projection - Piranha can handle your marketing requirements across the board and ensure your business looks as good on the inside as it does on the inside.
Talk to the team at Piranha Marketing today for all your marketing requirements. Our expertise and knowledge across all levels of marketing will enable us to perform the right level of analysis for your business. Give us a call today on: 07812 007 431 and see how we can help you.
Exquisite Graphic Design in a fast moving world
Piranha Marketing Solutions know what makes good design. Don’t ask us how or why - we just do. From our award winning design team to the years of expertise in the ‘’trenches’’ of the creative industry. Piranha’s design agency arm - PIRANHA BITES is a little bit of a know it all when it comes to things of a creative and atworking nature.
Our design specific website - the rather snazzy www.piranha-bites.co.uk has been floating around the web for the last six months and has caused a splash (we know, we know...) with new clients coming aboard (!) to see how we can help their business with cost effective design and creative solutions.
And, helped them we have: From large B2Bs to more compact SMEs, Piranha Bites has proved time and time again that is has the bite that these businesses need. So, don’t delay! Put on your swimming trunks, big goggles and dive into a new and exciting design experience that we are sure will blow you away! Remember to take a life jacket with you, though...
Our design specific website - the rather snazzy www.piranha-bites.co.uk has been floating around the web for the last six months and has caused a splash (we know, we know...) with new clients coming aboard (!) to see how we can help their business with cost effective design and creative solutions.
And, helped them we have: From large B2Bs to more compact SMEs, Piranha Bites has proved time and time again that is has the bite that these businesses need. So, don’t delay! Put on your swimming trunks, big goggles and dive into a new and exciting design experience that we are sure will blow you away! Remember to take a life jacket with you, though...
Brand Management Services that actually help your business
We all know a logo, a brand or a companies corporate image. We recognise famous brands instantly and take them for granted. However, in today’s competitive markets, how do you ensure that you make the most of your brand so you have a more profitable and effective business? How can you stop you wasting your money on marketing that hasn't been researched or developed in the right way that will maximise your business in terms of revenue and market presence?
Well, that’s where we come in. Think of us as “brand guardians”. Our clients understand the importance of the purity of their brand and come to us for our expert opinion on not only how to develop their existing look, but to retain what was important about their brand in the first place: and that is always the same answer; the people. Piranha understands that brand management isn’t simply a new logo and getting it out into the marketplace, it is so much more that involves each business and its belief in its own values, products and most importantly, its staff.
With Piranha you will always get the personal touch. We understand the heartache and the importance of a brand to each of our clients, and want to be able to do the same for your business. Come and talk to Piranha today and see how we can help your business achieve the brand management it deserves with our personal service combined with top level industry know how.
Well, that’s where we come in. Think of us as “brand guardians”. Our clients understand the importance of the purity of their brand and come to us for our expert opinion on not only how to develop their existing look, but to retain what was important about their brand in the first place: and that is always the same answer; the people. Piranha understands that brand management isn’t simply a new logo and getting it out into the marketplace, it is so much more that involves each business and its belief in its own values, products and most importantly, its staff.
With Piranha you will always get the personal touch. We understand the heartache and the importance of a brand to each of our clients, and want to be able to do the same for your business. Come and talk to Piranha today and see how we can help your business achieve the brand management it deserves with our personal service combined with top level industry know how.
Monday, 16 February 2009
New adventures in Graphic Design
Confessions of a jobbing graphic designer.
How to survive the industry and avoid the pitfalls of being a creative.
Part 1 of an endless rant.
Its been a long time since I left university (I think flying machines had just started to come in and everything was in black and white. I Love Lucy was a popular TV show at the time) so, I have gained a considerable amount of experience in all forms of the design industry since I walked out of the safe walls of my lecture studio those many moons ago. I can remember it well; the optimism and excitement of actually becoming a paid designer - you know the image: Drinking coffee, art directing photo shoots and driving a ferrari like Magnum P.I. Being able to put all of those years of hard work into practice and make a difference to a clients brand, whether it be a simple logo or a complete marketing overview was a very attractive proposition.
The world was indeed my oyster and even though I questioned my talent on a minute by minute basis (still do, if I am honest) I was ready for the hard work, the long nights, the crazy days and the coffee. Man, I was ready for that coffee. And did that coffee come? Yeah, by the gallon load and so did the work. Initially, starting out as a lecturer in design (I left as I was only 2 years older than the people I was teaching and how could I teach them about being a graphic designer when I actually hadn’t done it for real, myself?), I then progressed to working in a design and print company. This was an excellent introduction into the industry and I learnt more about my job in 2 months than I did at 7 years in college - I will never forget the look of my director when my first completed annual report concept was printed with a typo. Infact, you never forget your first print cock up - it haunts you like a black dog in the night, and makes you almost OCD about any future job that goes to print. I still to this day get nervous whenever I send that file off to the printers. If a website typo crops up, you just log into the CMS and amend it. On paper, its forever. And costly.
That company gave me the full experience: The creativity (their client base was eclectic to say the least - one end servicing the annual report market, the other being the art market and whatever other jobs that sprung up inbetween), the almost politician like stance that you have to develop when art directing photo shoot’s, the ”please like my design!” pitch client face to face meetings, the running up and down stairs like a mad rabbit between creative and production and the ‘put a brave face on it’ crushing blow when they print your PMS 200 three shades lighter that it now looks like a blomange pinky colour and therefore your austere financial brochure now looks like a kid’s banana milkshake packaging. Man, those were the days and I thank them everyday for the opportunity that they gave me…
So, whether you are mac artworking a piece of direct mail or creating a complete rebrand for a company - it really is a rollercoaster ride of successful highs and disappointing lows. For every ‘back of the net’ advertising campaign that hits the mark, there is always one that doesn’t. Its just the way you deal with it that matters. I know, us prissy creative types are known for throwing our toys out of the pram and we go into this industry to create perfection; to make the client go ”ooh” and ”aaah” at our considerable talents - but the truth is, you do this stuff for a client and they are the only people that matter. Its their company and their business that you have to sell and its your creativity and experience that will help make the difference. You become a veteran over time and even though your passion for what you do never diminishes, your perception of reality alters so whenever that PMS colour is two shades off, you don’t get that mini heart attack you used to get. I think it’s called maturing…
You get to learn what works and what doesn’t in print, on the web and what is right for your clients budget. Making sure they get bang for their buck and also allowing a little bit back for you - so, you can still put a little bit of yourself into every design that you do.
This really is an amazing job. I cannot tell you how much I love it. Sure, I could have changed my name to ”Jack Strapon” and had a career in pornography (well not now, as I don’t have the requisite six pack figure, more of a keg really), but I would never have missed the challenges that it gives me on a daily basis. The heartaches, the stresses and the joy when the client calls me up and says ”Wow! Thank you - you’ve hit the nail on the head”. Now, that is really special.
Even though I never did get that Ferrari.
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